Founded in 1980 by founder and creative director, Naresh Bhagchandani, Sushila’s is a home-grown ethnic-wear label for the modern women of today. His vision was to create a friendly, welcoming space showcasing the best of luxury Indian fashion for women puts it a step ahead of others. Since then and even today, a seasoned team of experts scrutinizes the latest collections and curates key pieces for the season.
As a high-street fashion brand, Sushila’s is regarded as one of the oldest fashion retail brands in the country. Known for our exquisite ethnic and festive wear, formal, casual and fashion apparel, Sushila’s has been making garments for every occasion, festival to make them special and memorable.
Sushila’s has its presence both offline (flagship stores available in leading showrooms) as well as online at www.sushilas.in which offers products that may not be available in retail stores. The online portal provides unrivaled global access to covetable runway collections, exclusive collaborations. Long before the age of globalization dawned in India, our brand became a landmark in more ways than one, but primarily, heralding the beginning of retail and consumer revolution in the country. Over the years, Sushila’s has managed to adapt to the changing market dynamics, closely follow the pulse of retail and consumer trends, often defining them through innovation, in-depth market knowledge and a pro-active approaches.
A completely home-grown fashion brand, Sushila’s enjoys a vast international customer base as well, consisting mainly of high net-worth, discerning Non-Resident Indians, besides the loyal and constantly growing local clientele. The brand’s effective advertising and striking photoshoots have attracted attention and appreciation locally. Now with our highly functional and designer online presence, Sushila’s products are available and accessible to people across the globe, strengthening the brand's presence internationally.
Over the years, the brand has acquired significant equity, not just in terms of customer perception and brand image, but also in terms of financial success - posting double digit growth figures enabling the group. Thirty five years later, the company has achieved many milestones and awaits many more to come Sushila's is one of the most reputed and most sought after ethnic wear labels in India catering to the masses. The brand offers an unending platter of Kurtis, Bottom wear (Leggings, Skirts, Dhotis, Palazzos), Salwar-Dupatta sets, Stoles, Shawls, Unstitched Fabrics and Suits.
Undoubtedly, one brand à la mode, that you shouldn't miss experiencing!